This is friggin' sweet.

Credit to this post as well:
https://www.flyertalk.com/forum/28848714-post12.html

Redeem 10,000 Best Western Rewards points for a free night
The free night is valid for stays taking place between November 1, 2017 and January 31, 2018 (Promotion is subject to cancellation or change without notice).

I booked 3 nights in downtown SFO, for 10,000 points per night.
The cash value of that room is US $929 per night (which is ridiculous, sure, but I'm delighted to get a room in SFO when a convention is on).
So, again, I'm using 30,000 BW points for a 3-night stay that would go for USD $2,787. And, BW covers the taxes, too.

The rate is non-cancellable, so I called BW to ask a few things. The CSR on the phone was surprised at the 10,000 point rate I was getting... not sure why, though.

Most hotels in most markets that I surveyed seemed to be at the 10,000 point rate.

This may be the best value-for-a-point deal I've ever gotten.
It's on par with 1200 Air Miles for a roundtrip flight to Churchill.

So, big debt of gratitude to zoqfotpik for pointing this out.^^^