I know that there were some accusations going around about price gouging. I personally don't think there was ever any intention to do that and that that prices rose because the algorithm did not account for the storm.

I think it's really important to note that DL went above and beyond and did a public service by putting 747's on routes to evacuate Florida, and with very low price caps. There is no way that these routes are going to be profitable, so it really is a kind of donation of services, and they should be applauded for it. Were they motivated by publicity? Maybe. But the outcome is still the same, and it's an important outcome.