Originally Posted by
jn in ca
Let me engage in a little math. Let's say there are 100 people staying in hotels. Let's say 99 of them only stay in a hotel once or maybe twice a year. Now let's say there is one person in the group who stays in hotels 100 times a year. We'll call him Mr. Diamond.
Only 1% of the hotel's customers are diamonds, but the hotel may see 100 stays from the one Mr. Diamond customer and maybe only 99 stays total (once each) from the 99 others.
Therefore, half the customers come from places like Expedia, the other half are members and very few are diamond members, but if you work at the front desk, you actually see diamonds, or at least golds, all the time. It isn't that special.
Indeed, my point exactly (although poorly expressed apparently...only 50% of all room nights are HHonors...so a lot of people are not a member (whether a one time sign up at the desk or otherwise) of HHonors...that surprised me. Appreciate my post did not indicate the direction of my surprise. 60M members and only 50% of stays...interesting.