Originally Posted by
BotB
In a quick search for further info (it's a slow day at work)...I came across a nugget that interested me...HHonor members accounted for over 50% of all room nights globally at Hilton group hotels in 2016.
60M and 50% room nights taken from this Hilton brochure:
http://hiltonworldwide.com/assets/pd...t_brochure.pdf
Caveat Emptor as always!
The 50% of room nights being HHonors members doesn't surprise me that much in that its so easy to sign up (you can even do it when checking in) and I believe you at least get two waters for signing up (at least that was the case for a co-worker who did so several years ago when checking into a HGI). Consumers are now more than every used to be cajoled into signing up for things for discounts, points et al (heck even a simple trip to the grocery store now requires a loyalty number to get any of the sales prices) and unlike some chains that a non frequent traveler might never end up staying again, Hilton has a pretty widespread footprint so Ma & Pa Kettle probably are HHonors members
