Join Date: Mar 2003
Location: Pittsburgh, PA, USA
Programs: MR LT Titanium, IHG Plat.,UA Premier Silver, & PA/OH Turnpike Million Miler
Posts: 2,755
OT Newspaper circulation metrics need to be adjusted to take into account digital subscriptions and digital viewing. While I mainly read news in a digital format daily, I also enjoy reading a print paper when staying at a hotel. If advertising rates are supposed to correlate to the circulation than both digital (online) and print (hardcopy) need to be accounted for to get an accurate number. My two cents....
--Jon