Originally Posted by Happy

Chase should stay with its own mid market level instead of trying to break in the high end cards market. The decision to incur huge acquisition cost has proved to be a costly mistake so far and it could not wait to make remedy. Some analysts estimate that it would take Chase 5 to 6 years to recoup that acquisition cost. A very large percentage of the new customers acquired probably would not renew anyway whether it devalue the UR program or not. Now with the inevitable devaluation of UR program it just adds MORE attrition to the CSR card, as well as the Freedom and Freedom Unlimited card because now a straight 2% cash rebate card looks a whole lot better. Even for the 1.5% CapOne QuickSilver due to it has no Forex Fee and CapOne does not add any Visa network fee to the transaction unlike with all Chase so-called 0 Forex fee cards actually still incur 1% Visa Network fee built in the exchange rates.