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Thread: Does Amex Platinum make Uber trips more expensive?
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Old Jun 29, 2017 | 10:44 am
  #18  
mia
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Originally Posted by gDolan
...we know Uber differentiates price based on what they believe your income/willingness to pay is......
Originally Posted by jbeans
... strange that just by changing payment method, it recalculates the total. Why is that necessary...
It isn't necessary, it's a pricing strategy to maximize profits. Worthwhile reading here:

https://www.bloomberg.com/news/artic...willing-to-pay

The new fare system is called “route-based pricing,” and it charges customers based on what it predicts they’re willing to pay. It’s a break from the past, when Uber calculated fares using a combination of mileage, time and multipliers based on geographic demand.
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