(Merely a curiosity, for the curious)
I was just looking at the BA webpage and I see it neatly tells you what client segmentation you're in;
(Everything in italics has been replaced by 'X' for privacy).
SEGVAR = "MKTG_REGION_DESC-United Kingdom:
FINANCE_PTNR_CD-XXX:
PREF_DEP_CITY_CD-XXX:
PREF_SH_CABIN_CD-X:
PREF_LH_CABIN_CD-X:
ONLINE_CHECKIN_IND-X:
NONAIR_ACTIVE_IND-X:
CAR_HIRE_IND-X:
HOTEL_BKG_IND-X:
REDEMPTION_BKG_IND-X:
APIS_IND-X:
REDEMPTION_ZONE_CD-EU1:
REDEMPTION_ZONE_CD-SOAS:
REDEMPTION_ZONE_CD-NOAM:
REDEMPTION_ZONE_CD-SOAM:
REDEMPTION_ZONE_CD-CCAH:
REDEMPTION_ZONE_CD-EU2:
REDEMPTION_ZONE_CD-CSAF:
REDEMPTION_ZONE_CD-SOWP:
REDEMPTION_ZONE_CD-FAEA:
REDEMPTION_ZONE_CD-MECAS:
REDEMPTION_ZONE_CD-EU3NAF:
CAMPAIGN_CD-XXXXXX:
CAMPAIGN_CD-XXXXXX:
TIER-EXEC SILVER:
EMAIL-Y:
MOBILE-Y:
COUNTRY_CD-GB:
EMAILABLE-N:
BIRTHDAY-N";