BA's passenger segmentation

Old Jun 12, 17, 3:17 pm
  #1  
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BA's passenger segmentation

(Merely a curiosity, for the curious)
I was just looking at the BA webpage and I see it neatly tells you what client segmentation you're in;

(Everything in italics has been replaced by 'X' for privacy).

SEGVAR = "MKTG_REGION_DESC-United Kingdom:
FINANCE_PTNR_CD-XXX:
PREF_DEP_CITY_CD-XXX:
PREF_SH_CABIN_CD-X:
PREF_LH_CABIN_CD-X:
ONLINE_CHECKIN_IND-X:
NONAIR_ACTIVE_IND-X:
CAR_HIRE_IND-X:
HOTEL_BKG_IND-X:
REDEMPTION_BKG_IND-X:
APIS_IND-X:
REDEMPTION_ZONE_CD-EU1:
REDEMPTION_ZONE_CD-SOAS:
REDEMPTION_ZONE_CD-NOAM:
REDEMPTION_ZONE_CD-SOAM:
REDEMPTION_ZONE_CD-CCAH:
REDEMPTION_ZONE_CD-EU2:
REDEMPTION_ZONE_CD-CSAF:
REDEMPTION_ZONE_CD-SOWP:
REDEMPTION_ZONE_CD-FAEA:
REDEMPTION_ZONE_CD-MECAS:
REDEMPTION_ZONE_CD-EU3NAF:
CAMPAIGN_CD-XXXXXX:
CAMPAIGN_CD-XXXXXX:
TIER-EXEC SILVER:
EMAIL-Y:
MOBILE-Y:
COUNTRY_CD-GB:
EMAILABLE-N:
BIRTHDAY-N";
NeverFirst is offline  
Old Jun 12, 17, 3:27 pm
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Which page are you gettting this from? I can't see it in my page source.
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Old Jun 12, 17, 3:33 pm
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For example from here; https://www.britishairways.com/trave...club/_gf/en_gb (being logged in).

(view source, then search "birthday")
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Old Jun 12, 17, 3:36 pm
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I can see it in the source of the "My Executive Club" page.
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Old Jun 12, 17, 3:55 pm
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Is this is on the parseMarketingSegments(); function?

EDIT: Ah, I can see it in a few places.
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Old Jun 12, 17, 4:55 pm
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Presumably "PREF" cabin actually means "cabin most often flown in".

Doesn't have BoB purchase metrics.
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Old Jun 12, 17, 4:59 pm
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All the redemption zone stuff just seems to list areas.

NOAM = North America
fAEA = Far East

Does this mean something else?
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Old Jun 12, 17, 5:29 pm
  #8  
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Originally Posted by Southlondonbonviveur View Post
Presumably "PREF" cabin actually means "cabin most often flown in".

Doesn't have BoB purchase metrics.
Correct on both. I (tend to) fly economy in short haul and business in long haul, and that was reflected. (Although I've done a fair bit of short haul business lately so I don't know what the weighting is? 50:50 in the past 12 months???)
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Old Jun 12, 17, 5:36 pm
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Interesting stuff! I notice I have :EMAILABLE-N which is presumably why I never receive any exec club emails and only booking confirmations.
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Old Jun 12, 17, 6:29 pm
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Originally Posted by Gomac View Post
Interesting stuff! I notice I have :EMAILABLE-N which is presumably why I never receive any exec club emails and only booking confirmations.
Not sure what 'EMAILABLE' means. I am opted into marketing emails and also have -N next to it.

Just before it is EMAIL-Y, which appears to be the marketing opt in/out indicator.

It's interesting - but I can't see anything too juicy such as your value to BA - isn't there some sort of scoring system they use (CIV or something?).
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Old Jun 12, 17, 7:01 pm
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Interesting. I regret looking at the source. It looks like a spaghetti code dumpster fire. Who leaves commented code blocks in a production release?? Looks like amateur hour.
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Old Jun 12, 17, 7:35 pm
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Fascinating stuff will give it another look tomorrow.
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Old Jun 12, 17, 9:30 pm
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Originally Posted by NeverFirst View Post
Correct on both. I (tend to) fly economy in short haul and business in long haul, and that was reflected. (Although I've done a fair bit of short haul business lately so I don't know what the weighting is? 50:50 in the past 12 months???)
What were the codes for Economy and Business, out of curiosity?
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Old Jun 12, 17, 10:44 pm
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Originally Posted by EuropeanPete View Post
What were the codes for Economy and Business, out of curiosity?
M - Economy
W - World Traveller Plus
J - Business
F - First
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Old Jun 12, 17, 11:55 pm
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Originally Posted by CasaDeTony View Post
Interesting. I regret looking at the source. It looks like a spaghetti code dumpster fire. Who leaves commented code blocks in a production release?? Looks like amateur hour.
I especially love the one that says Please Do Not Delete, implying that there's a really poor understanding of source control by someone. The second best is the commented out sections about exec club changes, e.g. "We are experiencing some technical difficulties as a result of recent changes to how you collect and spend Avios and you may find some things don't work as expected. We are working hard to fix the issue as quickly as possible." Why this is maintained in the live code in the form a comment shows a lack of discipline in the client-side software architecture. And there's so much in there about tracking ad placement and stats around ads.

They do get my segmentation right (that I tend to sit in CE or F, that I based in PHX, and my most common discharge station is DUB).

I'm curious to know what the options are for FWD_BKG_TIME_IND.
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