Let's just say that if I were the owner/operator of points.com and had a legally-memorialized, exclusive relationship of sorts with Choice over managing the sales of Choice points and were to notice that the way people are buying Choice points has dropped off because Choice has started to do a run-around to more cheaply sell points via the points+cash method, then what would I do. I may throw my legal weight around to try to get the slice of the pie that I had wanted and thought I would be getting before P+C was as much in the picture with this program.

While some might wonder why this would hit Choice and perhaps not some other programs, keep in mind that the legal sophistication and negotiating position strength is not equal amongst all loyalty programs and that points.com isn't used by all the players under the exact same contract terms.