I recall an interesting post a while back about Experian Mosaic marketing codes (geodemogrphy) for the web site. I found it both amusing and terrifying. Delta believed I was a 60 year old living in rural Ohio with strong republican views. I did live in Ohio but the rest was not even close.


http://www.flyertalk.com/forum/delta-air-lines-skymiles/1431632-delta-new-dl-com-profiles-lot-about-you.html