Originally Posted by
1353513636
Just noticed BE fares popped up on LAX-SFO, UA is matching the price on WN, AA (not basic economy), DL (not basic economy), and VX with basic economy. I'm really not sure who's behind this pricing strategy but matching DL's non BE fares with BE fares doesn't seem like a winning strategy to me.
EDIT: In case it's not clear, the 4 airline options in this post were the same price on the route.
This is what is going to kill them. Highly competitive market.
(1) People will not check and then will feel ripped off, especially when everything is the same price.
(2) they notice the prompts and think United is running a bate and switch, book another airline, and then think that United not only beats its customers, but tries to cheat them too.
This only ends badly. United keeps giving on-goals to its competitors.