Originally Posted by
NWIFlyer
I think you probably misunderstand the purpose of these "perks". They're not something A3 is paying for, they're what the hotel/spa is prepared to offer to entice people in as a paying customer on subsequent occasions, because they believe A3's Gold members match their intended demographic. I would actually say there's more useful vouchers still with A3 than the much bigger BA FFP, so they're hardly worthless compared to others in the market sector.
If the hotel has decided this loss leader strategy isn't working for them and withdraws the offer, there's not much A3 can do. Maybe it'll be replaced by something else, maybe not - but given the main purpose of a FFP is for, well, flying, I for one am not going to get too upset about it.
I understand, and I am fine with the program, but they just have a whole section of worthless coupons over there.
As for the massage place, I don't know what they are thinking or what world they live in. I think the incentive was just too weak for anyone to bother, and the prices slightly too high to justify going that distance. You can probably find cheaper massage next to you.