Originally Posted by emcampbe

When I lived in Chicago 10 years ago, WN was rarely cheaper than UA, DL, AA, etc (and for me, they were less convenient since I lived in the near north suburbs, so having to fly to MDW was already less convenient). They're living on perception from the years prior, and are able to keep that perception in large part because they don't offer fares through a GDS, meaning those going to online portals will never see WN fares next to other carriers. Folks also see the no bag fees, and then no change fees (which while technically true, if you are on a lower fare, you're likely to have to pay a fare difference, while it happens less of the time, IMO, on legacies).