Originally Posted by
Kacee
Either UA failed to consider how their fare structure actually plays out in the marketplace, or they think that their customers won't notice. Either way, it's sheer stupidity.
It's impossible to view pricing as static. You don't set and forget fares: they're constantly monitored and adjusted by software and analysts.
If customer reception (as measured by sales) of the updated fare structure is inconsistent with historic performance, the fare structure will be revised.