Like others, it is a blend ... a multi-variable equation, if you will, where a strong "Hard" may make up for a mediocre "Soft", and vice versa.
Too, as with most things in life, for us it is all about expectations - something this board does help set, for better and for worse.
Clearly I expect much different at a one-night stay at a Hampton Inn in North Dakota than I do at a FS, Aman, etc, both in terms of "Hard" and "Soft".
Ceteris paribus, I might have an ever-so-slight preference for "Hard" over "Soft", but then that's most likely because I am not a particularly "needy" guest (not a bad thing if one is), and am generally comfortable planning all elements of my travel, and directly asking for what I want.