Originally Posted by storewanderer

There was a time when Doubletree was a better brand. It is pretty sad to see Hilton reflagging old painted over 70's Holiday Inns (Livermore, CA... and supposedly soon Chico, CA which is a Ramada now but supposedly renovating into a Doubletree), and previous limited service properties (various former Phoenix Inns in OR/WA) over to that flag. It was a bad sign when Hilton reflagged some Red Lions to Doubletree in the 00's and we see how that went; most of those properties got divested and few still have the Doubletree flag (some have actually flat out shut down).

I think one of their biggest mistakes was the "Doubletree BY Hilton" thing. They should have kept Doubletree as a stand alone. Some of those properties really bring down the Hilton name.