But for me, when I see "Doubletree" I say "double check." Double check the reviews, the photos. Then I can make a better decision.
Consistency is really the biggest problem with Hilton properties. HGI is about the only brand that really IS super consistent.
I agree, Double Tree is Double Check. I've been to a few that are nice and/or unique, but others are stale cookie-cutter holdouts from decades ago.