I like that they keep DT's unique when it is a unique location (San Antonio comes to mind). What I don't like is when they force a brand into a not-conducive mold, for example with Hampton Inns - I've been to a couple that were unique, old buildings (New Orleans on Carondelet, and Bradenton Florida downtown, for example), and these beautiful buildings are slapped with the same "summer in Americana" vignettes on every door, elevator and other surface that just don't have the right feel in those hotels.