My opinion? Hilton has diversified so much in hotel portfolios that I've honestly lost track of what is what. I feel like the brand should actually focus in on it's core...not spread outwards.
How much of a difference is there really between Home2Suites, Homewood Suites and Embassy Suites...I mean seriously. How much difference is there between HGI and Doubletree. Same with Canopy and Conrad (honestly both are eclectic and high end). I feel like have the hotel brands could merge to three or four.