I'm more of a contrarian by nature, so I'll give Hilton credit for creating this position, as opposed to than eliminating it, had it previously existed. I seems like there are plenty posts on FT complaining about brand inconsistency, IT issues and poor service delivery that maybe having better focus at a high corporate level won't be a bad thing. I've used some COF products in the past and have been impressed with their operation. Welcome to Hilton Mr. Witter. BTW Hilton is a for profit business. That is not to say that we should agree with all their decisions, but maybe look at some of them from a different angle.