In a first for Hilton, a new position directly responsible to the CEO has been established, the position of "Chief Customer Officer".

"The new position will further strengthen Hilton’s leadership in innovation and delivering exceptional guest experiences." (Diversity Inc.)

Jonathan (Jon) Witter will serve as the new Chief Customer Officer, and will be responsible for the Global Brands, Marketing, Loyalty & Partnerships, IT and Strategy teams. He will report directly to Christopher J. Nassetta, president and CEO of Hilton, and will serve as a member of the executive committee.

Witter's background includes serving most recently as President of Retail and Direct Banking at Capital One Financial Corporation, and previously at Morgan Stanley Bank as COO.

Hilton CEO Nassetta said "Jon has built an incredibly strong reputation throughout his career for constantly driving innovation, being a deeply strategic thinker and keeping the customer front and center at all times. “He will be integral to ensuring that at every stage of our customers’ journey, from the time they start planning a trip to when they arrive back home, we exceed their expectations at every turn.”

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