FlyerTalk Forums - View Single Post - Alaska ditching Virgin's great first class
Old Mar 24, 2017, 12:14 am
  #36  
selkirks
 
Join Date: Feb 2017
Programs: Alaska MileagePlan MVP
Posts: 101
Originally Posted by GO_CAT

What a sad day for this great carrier and more importantly a sad day for product innovation in general. It actually really annoys me that the big corporate guy is taking over the hip little guy. Virgin offers a great product differentiation across all its carriers of VS, VX, VA.
Let's not pretend that Alaska is some sort of corporate monolith. It only had around 150 planes, pre-merger. It's not like some monster like Delta or (shudder) United. To most of us in the PNW, Alaska is seen as the "little guy."

I think people are going to be pleasantly surprised. Obviously, I'm coming to this from the perspective of a longtime AS flyer, but I've also flown VX and I feel like I got the sense of why it's has such a following. If I were an AS executive, after this decision, I'd expect to see a small (but vocal) group of people leave out of distaste for the merger or other ill-will. But I'd also expect a healthy number of former VX people to try an Alaska flight, maybe be pleasantly surprised, and stick with it either out of convenience or route network or whatever else. Over time the growth from the merger will outweigh the loss of that vocal minority.

What's that about promises? Underpromise and overdeliver?
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