Alaska ditching Virgin's great first class

Old Mar 22, 17, 6:53 pm
  #1  
Original Poster
 
Join Date: Feb 2000
Posts: 4,191
Alaska ditching Virgin's great first class

Alaska will ditch Virgin America's industry-leading (save transcons) 55-inch-pitch 8 first class recliner seats in favor of 12 standard domestic F 41-inch-pitch first class seats.



https://newsroom.alaskaair.com/2017-...for-the-future
Colin is offline  
Old Mar 22, 17, 7:41 pm
  #2  
 
Join Date: Feb 2015
Programs: AS MVP
Posts: 220
They're also adding 2 FC seats to each plane and allowing elites to upgrade for free. Plus you'll be able to order food before your flight.
QXflyer is offline  
Old Mar 22, 17, 8:09 pm
  #3  
 
Join Date: Dec 2004
Location: SFO
Programs: VX Gold, AA Plat-2MM, UA Gold, Marriott Plat, AVIS 1st
Posts: 117
They will have to give free upgrades...who in their right mind would pay to sit in those crappiy seats?
So sad....Mint here I come! Glad it's being expanded to more markets from SFO before this happens.

Last edited by mmaster737; Mar 22, 17 at 10:18 pm
mmaster737 is offline  
Old Mar 22, 17, 8:16 pm
  #4  
FlyerTalk Evangelist
 
Join Date: Nov 2007
Location: LAX-SNA
Programs: BA Gold, AF/KL Gold, UA 1K, AA 2mm LT PLT
Posts: 19,218
Originally Posted by QXflyer View Post
They're also adding 2 FC seats to each plane and allowing elites to upgrade for free. Plus you'll be able to order food before your flight.
Pre-order to not, it's still crappy AS food.
SFO777 is offline  
Old Mar 22, 17, 8:23 pm
  #5  
 
Join Date: Mar 2016
Location: Preferably waiting for takeoff
Programs: DLSL, MVP75K, Le Club Accor Plat, Marriott Plat
Posts: 306
Originally Posted by Colin View Post
Alaska will ditch Virgin America's industry-leading (save transcons) 55-inch-pitch 8 first class recliner seats in favor of 12 standard domestic F 41-inch-pitch first class seats.



https://newsroom.alaskaair.com/2017-...for-the-future
I'm a little disappointed that Alaska won't be keeping more of the VX feel in first class. I mean the current Alaska FC seat is 41" pitch, so only a downgrade here. Enjoy the Virgin America airline while it's still around (limited time only).
jimmygottfredson is offline  
Old Mar 22, 17, 8:31 pm
  #6  
 
Join Date: Mar 2016
Location: Preferably waiting for takeoff
Programs: DLSL, MVP75K, Le Club Accor Plat, Marriott Plat
Posts: 306
Mods might want to rename the thread to something more descriptive.(Virgin Brand to be discontinued) is one idea, and combine comments into one thread.
jimmygottfredson is offline  
Old Mar 22, 17, 10:07 pm
  #7  
 
Join Date: Oct 2014
Location: SEA
Posts: 1,364
Originally Posted by QXflyer View Post
They're also adding 2 FC seats to each plane and allowing elites to upgrade for free. Plus you'll be able to order food before your flight.
They are adding 4 FC seats to each VX plane I believe.
Single_Flyer is offline  
Old Mar 22, 17, 10:23 pm
  #8  
 
Join Date: May 2013
Location: west coast best coast
Programs: TINDER GOLD, STARBUCKS GOLD, COSTCO EXECUTIVE!!
Posts: 3,210
The new design looks so corporate and boring. Absolutely uninspired. They couldn't even keep the purple mood lighting? Or any hints of red?
keitherson is offline  
Old Mar 23, 17, 12:52 am
  #9  
 
Join Date: Jul 2001
Posts: 674
Originally Posted by keitherson View Post
The new design looks so corporate and boring. Absolutely uninspired. They couldn't even keep the purple mood lighting? Or any hints of red?
Those colors are inconsistent with the AS brand, and the goal is to pay homage to what makes VX great without confusing the brand message. So, mood lighting stays - it's just blue instead of purple.
Snowdevil is offline  
Old Mar 23, 17, 1:06 am
  #10  
 
Join Date: May 2008
Location: San Francisco
Programs: GM on VX, UA, AA, HA, AS, SY; Budget Fastbreak
Posts: 4,686
The news release says this seating will start 4th Q of 2018. Hopefully not sooner... We shall see!
gaobest is offline  
Old Mar 23, 17, 1:13 am
  #11  
 
Join Date: Sep 2016
Programs: SPG Platinum, Alaska MVPG75
Posts: 85
No problem with the change in mood lighting, but the hard product could definitely be better, not to mention the food.
faithful is offline  
Old Mar 23, 17, 1:38 am
  #12  
 
Join Date: May 2009
Location: Australia
Posts: 230
Here is what Virgin Aus 737 looks like, Alaska take note!



What a sad day for this great carrier and more importantly a sad day for product innovation in general. It actually really annoys me that the big corporate guy is taking over the hip little guy. Virgin offers a great product differentiation across all its carriers of VS, VX, VA.

Why are your carriers in the USA so corporate and boring? Looking at the pic in that article is typical Legacy USA.

Alaska's in bed with Qantas and Virgin's in bed with Virgin Australia. Wonder which way that will go...
GO_CAT is offline  
Old Mar 23, 17, 4:35 am
  #13  
 
Join Date: May 2015
Location: ATL/MCO
Programs: Free agent
Posts: 3,304
So Alaska will continue to save their money with their puny portions of food in F.

On the bright side it's good for our weight for those who travel lots.
miamiflyer8 is online now  
Old Mar 23, 17, 6:43 am
  #14  
 
Join Date: Jun 2004
Location: Atlanta, GA
Programs: AA Gold,DL Gold
Posts: 855
Originally Posted by Snowdevil View Post
Those colors are inconsistent with the AS brand, and the goal is to pay homage to what makes VX great without confusing the brand message. So, mood lighting stays - it's just blue instead of purple.
This is not retaining anything from Virgin. The 737 blue moodlighting is a standard cabin feature. In fact most newer LED systems can make all sorts of colors but airlines have no imagination so they usually stick to white and blue hues.

VX was one of the rare few to actually stand out because the colors were so different. Hoenstly if you want a unique cabin the closest is B6 mint. I've already switched over and while it's not VX it definitely is not Alaskan!
flyingcat is offline  
Old Mar 23, 17, 7:07 am
  #15  
 
Join Date: Dec 2016
Posts: 803
it seems like this was a foregone conclusion when they made the purchase?

It's hard to see AS change their approach when it has worked so well for them.

Since I don't pay for domestic F, it's a bigger bummer that they have destroyed MCS.
tphuang is offline  

Thread Tools
Search this Thread