Those underperforming will renovate, be sold, or changed to other brands.
they only owned 3 in north america as of dec 31 2016..
travelweekly.com/Travel-News/Hotel-News/Marriott-may-shrink-Sheraton-presence-US
"I suppose we will see in 2017 that some of the hotels that are most obviously at the bottom of the brand ... that we will see that renovations actually occur or that some of those leave the system."
While discussing the possibility of de-flagging underperforming Sheratons, Sorenson reiterated that Marriott will keep all 30 of its brands, including the 11 it gained with the Starwood acquisition.
"If we were to start with a plain piece of paper, we wouldn't start with 30 brands. But we think that more choices and more brands is a positive, not a negative," Sorenson said. "We're going to keep them all."
brands are for franchising hotel owners more than guests
files.shareholder.com/downloads/MAR/4088793841x0x928688/D97DF6AB-FF5C-433D-9817-7D5084FF22DC/MAR_TRANSCRIPT_Q4_2016_FINAL.pdf
or to get them out of the Sheraton brand.
says theyre trying to get rewards program in 2018, but may not