Originally Posted by
Yellowjj
It may have been the hotel adjusting the suite category. I've seen quite a few Homewood Suites classify either the full king suite or the 2 bed suites as "premium rewards", while just the studio suite is labelled standard. This has been happening for years, so can't really blame the new system for that. While it's only a small percentage doing it; it does make you wonder if all will follow soon enough.
That is a bigger devaluation than it seems. Removing all the "one bedroom" rooms really shrinks the pool of rooms available for standard rewards. Getting a reward at a Homewood may become pretty expensive.
Originally Posted by
pinniped
Then, the entire HH value prop will be hitting big promos and using the CC just enough to lock up Diamond. This program will eventually be like IHG with its inflation and promos-upon-promos to keep people coming back. Well, minus the IHG pointstretchers, which are often exceptional value.
That has been the stated goal of Hilton management for many years. Their view is that rewards were
too valuable. After devaluing the rewards, they can make up for that devaluation by offering bigger earning promotions,
however they feel that is superior because these bonuses can be targeted to whatever group management wants to target.
Of course, the first casualty of inflation is always savers. Anyone here on FT saving a big pile of HH points ought to burn them as soon as possible. Thank goodness I never put spending on one of those Hilton credit cards.
