Another example occurs of the dysfunctional redesign. I was looking at flights between Amsterdam and Asia and noticed that a "First" option was offered, which surprised me.
When I clicked through further, though still described as "First Standard" and presumably offering some First benefits e.g. First lounge access in Hong Kong and higher Asia Miles accrual, all four flights (Amsterdam to Hong Kong and intra-Asia) were in business class, with the legend "(First not available)". For this, the First price was 6,387 Euros, compared to 2,281 for Business Flex.
This is pretty close to misrepresentation in my view - even with small caveats explaining that there aren't first seats, if one sells a ticket labelled as "First" at a significant price premium, it ought to be in first.