corporate-wage-slave

What happens is that the computer generates a message on to the CSM or CSD's iPad and they are supposed to pass on the company's congratulations to newly minted Silver. And probably, from the long term perspective, this is probably a genuine thank you from BA, on the basis that new Golds are already captured, hook, line and sinker in many cases (but they are also supposed to get a greet out too). Consistent application? Wrong airline, but there again, very few airlines do this sort of iPad tailored targeting at all. So yes normal, and by all means pass on this forum's congratulations to your sister too!