There was a classic fake review on TA the other day.

There is a programme here in the U.K. Called "four in a Bed" which takes 4 sets of B&B / small hotel owners and they stay at each other's properties them mark each other on hosting, facilities, cleanliness, breakfast and whether or not they would stay there again, before paying "what they think their stay was worth" - as you can imagine there are some wonderful game players taking part who underpay huge amounts for the most trivial faults just to try and win a tacky plaque.

There was one establishment where the owner was a bit of an arse, constantly bragging about his award winning breakfast, before he made a hash of it on their night of hosting. Their place (the Mariners in Seaton, Devon)was lovely, and you could see that the breakfast was indeed usually very good, and it was indeed good value for money - they didn't win because of a game player underpaying everyone......

Anyway, the show was repeated recently, and lol and behold, suddenly a negative review appears from a disgruntled guest who alleges he stayed there in either December or January, and wasn't happy - the owner came back and basically called him a liar who could not have possibly stayed there on the dates in question, because the place was closed for winter and some refurbishment work, and pointing out that he review was left only because the programme had been shown again.

It's also very obvious that viewers react angrily to owners who are nasty about the others or who game play and leave negative reviews on TA and on comments on the establishments Facebook pages.

As far as I know,