darthbimmer

It amuses me when an exec or finance person who's looking to cut costs requests proof that attending a sales meeting in person is critical. There is virtually never objective proof. Prior to the meeting I can easily list half a dozen things that might go wrong if we're not there in person. After the meeting I can list half a dozen things (most of them the same) that could've gone wrong if we weren't there. It's all debatable because there's no rigorous A/B testing in enterprise sales. Demanding proof here is the refuge of cowards and fools.