Originally Posted by
roberino
I'm amused by the notion that people are going on business travel when it's not critical.
Lots of sales-related business travel can be considered 'not critical.'
Could you have closed the deal over the phone & webex? Maybe...
Often it's a bit of a crap-shoot that is difficult to measure.
I've flown to and worked many trade shows where the value wasn't known until after the event. In some cases the ROI was excellent, in others there was none.