Originally Posted by
akcae
How else do you explain incentivizing people to make what is often an economically irrational decision to pay more for a hotel room or choose an inconvenient location, just to stay with "their" brand?
By expanding one's definition of "economic" to include monetarily quantifiable benefits such as upgrades, cutting lines, points and bonus points which are used for reward stays, recognition items, waiver of fees, etc., thereby no longer making that decision (economically) irrational.