Not sure why not getting an upgrade as a platinum is worthy of a thread at all. As a Platinum for several years now, I'd say my upgrade rate is south of 5% (at least in terms of what others might think of as a "real" upgrade such as a suite, clearly nicer room, etc.). We could overwhelm the entire board if we were to get upset at each time an upgrade was denied to a Platinum. I view other Platinum benefits as of much greater value, including lounge access, bonus points, lounge access, United Silver (valuable to me), lounge access, 4pm checkout, lounge access, arrival gift, lounge access, etc.