FlyerTalk Forums - View Single Post - New product to be launched ''Aer Space'' UK and European routes.
Old Jan 2, 2017, 5:30 am
  #28  
MBDublin
 
Join Date: May 2010
Location: Dublin
Programs: EI AC Silver, BAEC Gold
Posts: 369
Originally Posted by Calchas
Stephen Kavanagh: Just to confirm that, we do not have that level of absolute demand that justified the reinstatement of a cabin, but what we are looking is something that Vueling has done with the seat free in the first number of rows. It is a proxy for a cabin but without for us the complexity or the cost, and the yield expectations are moderate in that regards. I think it is a case of cutting one’s cloth. What is appropriate for BA is obviously a different demand environment in the London market. I can see, obviously, with flow onto long-haul services, consistency in business product, is of real value. That is just not appropriate for the Aer Lingus market. We are looking to differentiate and segment just in different ways.
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Which begs the question why did they not know this when they announced the launch of AerSpace in July 2015. It doesn't reflect well on the management when approximately 1 year later they are stating why the original planed AerSpace product is now not justified.
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