FlyerTalk Forums - View Single Post - New product to be launched ''Aer Space'' UK and European routes.
Old Jan 1, 2017, 1:02 pm
  #27  
Calchas
FlyerTalk Evangelist
 
Join Date: Mar 2013
Location: London
Posts: 17,007
Some further comment came out about this during the IAG shareholders' meeting last November. The transcript is now, at last, available. Mr Kavanagh, the CEO of Aer Lingus, gave the following insight into Aer Lingus's position on premium short haul:
Stephen Kavanagh: Just to confirm that, we do not have that level of absolute demand that justified the reinstatement of a cabin, but what we are looking is something that Vueling has done with the seat free in the first number of rows. It is a proxy for a cabin but without for us the complexity or the cost, and the yield expectations are moderate in that regards. I think it is a case of cutting one’s cloth. What is appropriate for BA is obviously a different demand environment in the London market. I can see, obviously, with flow onto long-haul services, consistency in business product, is of real value. That is just not appropriate for the Aer Lingus market. We are looking to differentiate and segment just in different ways.
The complete transcript may be read here: http://phx.corporate-ir.net/External...55959849748487
Calchas is offline