BoB just represents another step in the hollowing out of the short haul ET product - uncomfortable seats, no papers at outstations, shrunken legroom, removal of the hot meal on band 4, enhanced lavatory queues. I think people react badly when something is removed, but removing and making them pay for the replacement feels a painful tweak of the nose. The overall package of changes has made a once relatively price insensitive BA customer very aware of other options. As a result I have just one BA shorthaul booking in 2017 and that's an RFS.
After a week where I've separately had a 24 hour technical delay and also been shunted off the UD and dumped in a LD seat with the extra legroom seats blocked, not feeling too warm and fluffy about BA.