The rates make no sense at all. While the old Avis First certificates definitely favored those who had numerous short rentals rather than less longer rentals, at least you knew what you were getting.
I've yet to ever see the sub-2000 point rates that others are getting. I think the lowest I've seen is 2400 points for anything up to Elite SUV at SFO. $1920 spend (which is like a 2-3 month mini-lease at my rates depending on if taxes and fees count) to get 2400 points which I can turn in for 1 day if I'm "lucky". A complete non-factor in whether or not I choose to rent with Avis.