Suspended
Join Date: Aug 2010
Location: Vancouver
Programs: CX DM, SQ TPP, QF GO LIFE, OZ*G LIFE, Marriott TIT LIFE, WOH GLOBALIST LIFE, HH DM, BA GO LIFE
Posts: 598
HHonors Lifetime Diamond
When Hilton HHonors introduced its Lifetime Diamond level, I was expecting the smart guys are Hilton to reward members who have a high base points earnings given other Programmes out there are moving to revenue based model.
Instead, the not so smart Hilton folks came up with something ridiculous: 1,000 nights over 10 years for which I could occupy the cheapest Hampton Inn stay and get rewarded with the Lifetime Diamond status.
This has inturn pissed off members that have spent big on base points at higher end chains like Conrad and Waldorf-Astoria.
Folks at Hilton's HHonors, time to relook your Lifetime Diamond criteria and start thinking about the revenue model for rewarding your high loyal spenders.