HSBC (USA) Premier MasterCard has introduced a me too feature, free FICO score. The score appears on the PDF (or paper) card statement. I found it on the statement date 10.3.2016, which I would not have otherwise read.
I got the the same mail from them and was kind of curious what it would make of my UK address and no SSN. No mention of FICO or equifax on my statement at all (10/16/16) so I guess there is a bit of conditional logic somewhere.