Ivan Chu is dragging this company to the bottom since he took over the top job. Chu seems to have no issue with being an average middle of the pack carrier as long as the balance sheet looks good. I'm really hoping the board of directors has enough common sense in them to realize this downhill slide hasn't stopped since Slosar moved on to Swire. I truly believe that if CX chose to strive for excellence in every category they would have a much better chance at competing and pulling ahead of their competitors rather attempting to have the absolute lowest costs without falling too far down the ladder. Its frustrating to see a brand and company that I respect and believe in devaluing like this. Hopefully the ship can be righted before it hits the iceberg.