FlyerTalk Forums - View Single Post - Wyndham Makes a 12-hr Play for Starwood Loyalty Members [UPDATE: Now CANCELLED]
Old Oct 11, 2016, 12:44 pm
  #28  
GUWonder
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Originally Posted by Oxon Flyer
Just to throw in another twist : yesterday Starwood announced that, until Oct 31, they were matching donations that SPG members made to the American Red Cross in support of Hurricane Matthew relief.

So, under todays Wyndham offer, any SPG member emptying their SPG account in favour of the American Red Cross would have obliged Starwood, in effect, to pay for them to defect to Wyndham ...
wyndhwood management would have been smart to do that, if only they had realized up front all that they may be getting themselves into doing.

Given KLM and JetBlue have managed to do account balance matches of some sorts, Wyndham could have probably pulled it off too, if only their marketing budget were as big and they made it more conditional than just what they were asking.
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