- Abandon the pretext that all partner points are of equal value and improve the transfer ratio from Ultimate Rewards to IHG and Marriott.
Would love to see this but it will never happen because it cannibalizes it's co-branded cards with these hotels. AMEX does the same by massively devaluing transfers to SPG. I will just be happy if they don't devalue transfers to Hyatt in the future seeing as that's a co-branded card too. I just made a transfer for 2.3 cpp for an ordinary stay. Very happy about that.