Originally Posted by
ILuvParis
(1) Free publicity. The media loves to cover these "news" press releases.
(2) Shelf space. The more product shelf space the less room for competition. (The "big boys" pretty much control the shelf space of the major supermarkets.)
(3) Even if they sell XX million units and call it a "failure" it is XX million units that they sold (not at a loss) and XX million units of CocaBarfa that you didn't buy.