It'll probably be a Punk IPA.
From their website ....

Our scene-stealing flagship is an India Pale Ale that has become a byword for craft beer rebellion; synonymous with the insurgency against mass-produced, lowest common denominator beer. Punk IPA charges the barricades to fly its colours from the ramparts – full-on, full-flavour; at full-throttle.

Layered with new world hops to create an explosion of tropical fruit and an all-out riot of grapefruit, pineapple and lychee before a spiky bitter finish, this is transatlantic fusion running at the fences of lost empires.

Nothing will ever be the same again.

See what I mean about PR and marketing.