Originally Posted by Bakpapier

A 1 hour tram/metro/anything ticket is 2,90. So do the math yourself. That's about 5,80 for two ways (if you are not going anywhere else, probably not), while a 2 day pass is 12 something. Now 1 day is 7 something so if you are going anywhere else that might be an option for you. But as long as its in the center (and where you are going is at the edge of the center) you really don't need to unless you are of limited mobility.

Or walk which is 0 euros and takes you right through the center of Amsterdam which is beautiful.

I am pretty sure all this stuff is google-able too.

As for the Heineken experience itself I have nothing to say about it, it's the stuff only tourists will ever do and locals will never ever.