So it depends--what would you want from them? For me, when I travel with family for a special occasion (usually wife's bday or our anniversary) I e-mail the hotel concierge or guest services in advance and ask for anything they can do and usually organize one hotel activity that brings them revenue. Almost always they acknowledge status and say an upgrade will be provided, sometimes they do it in advance so it shows up on the reservation. I expect that from these folks--but without me having to find an e-mail or call the hotel.