Situational for me, too--if memory serves, it's the brand they sell at West End theaters.

For some reason, there are a bunch of different competing local brands of ice cream where I live, all of which have their merits. I've pretty much stopped getting Haagen-Daaz or Ben and Jerry's in favor of those. I'm not that big on ice cream, anyway, so it's nice to be able to just go get one cone and leave it at that when the mood strikes.