I'm deeply saddened by the news today. VX has been a breath of fresh air in this crazy industry - it made flying feel really special and new again. I remember flying VX the first time from SFO to JFK just after the airline launched. I thought that it might just all show with the mood lights and cool IFE system but I soon realized that the experience goes much deeper than that.
There was a sense of optimism and freshness that was lacking from every other travel experience I've ever had - and you felt that in every interaction with VX. You could argue that WN has the same spirit, but they lost that up-start underdog feel at least 10 years ago.
Also, VX was never a "me-too" airline, they always pushed the envelope and did things to differentiate their product and their identity as a brand and an airline.
It's not that I mind AS, they're a great airline in their own right. I am going to miss the uniqueness of VX in a very bland domestic airline industry.
Oh, and I'm going to miss being able to use the VS lounge at SFO. That's a massive loss.
Thanks to everyone who has made VX the airline it is today - and good luck and best wishes for the future.