Originally Posted by
SkiAdcock
"Helping to drive the enhancements is a desire to cater to millennials and younger families." "We are always looking to focus on the needs of the customer of today and the next generation traveler, so we want to have products and services that are relevant to the millennials while being true to our historic nature," Readey said. "So, we integrate historic with hip."
Cheers.
This sounds like the antithesis of luxury to me. Not many luxury properties are designed to appeal to young customers with lots of kids. In fact, that sort of clientele is likely to drive away many customers looking for a true luxury experience.