<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by sowalsky:
I think the priceline reflects the epitome of whatever the opposite of loyalty is. As such, any loyalty program would be entirely self defeating.</font>
While Priceline may reflect the epitome of disloyalty toward a particular hotel or hotel chain, that doesn't mean that Priceline users are disloyal to Priceline itself. I, like
DisgruntledGoat, use Priceline for most of my leisure hotel bookings (probably 90+ percent of the time in my case). Am I loyal to a particular hotel or hotel chain? Absolutely not. Am I loyal to Priceline? Very.
[This message has been edited by cAAl (edited Jan 26, 2004).]